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University of Tulsa

Jan 24, 2026

2023-2024 Undergraduate Bulletin

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2023-2024 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3003 Principles of Marketing

(3 hours)

Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.

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